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Marketing and a Mic
Welcome to Marketing and a Mic, hosted by Fusion One Marketing. On this podcast, you'll find a blend of our #BizTalk series where we chat with local businesses, as well as #MarketingMix, a series compiled of relevant topics to help you in the digital marketing world. This podcast is for Entrepreneurs, small business owners, and even start-ups that are looking for informative marketing strategies to help their business. To learn more about our marketing services, visit: https://fusiononemarketing.com
Episodes
140 episodes
ChatGPT vs Bing AI vs Google Bard: Which AI Tool is Best? | Episode #101
While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task?We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of ea...
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Season 2
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Episode 101
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21:22
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Easy Ways to Repurpose Your Content | Episode #100
Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable. We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material...
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Season 2
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Episode 100
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17:59
ChatGPT: The AI Tool Everyone is Talking About | Episode #99
By now, you’ve probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT’s benefits, its limitations and to best use it in your own world.To watch the ful...
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Season 2
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Episode 99
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17:08
How to Market to Gen Z | Episode #98
We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits. We will share the characteristics, v...
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Season 2
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Episode 98
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23:49
Your Guide to LinkedIn Marketing | Episode # 97
Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page. To watch the full video of this episode visit:
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Season 2
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Episode 97
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18:19
Why Online Reviews Are So Important | Episode #96
We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you. We're going to share w...
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Season 2
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Episode 96
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20:31
Digital Marketing Predictions for 2023 | Episode #95
Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?We'll share what we believe will be the heavy hitters in digital m...
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Season 2
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Episode 95
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21:10
Digital Marketing Audit: Your End-of-Year Checklist | Episode #94
As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the ...
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Season 2
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Episode 94
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20:51
Custom WordPress Website vs WordPress Theme Template | Episode #93
It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don...
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Season 2
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Episode 93
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25:32
The One SEO Practice Every Business Should Be Doing | Episode #92
While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to imp...
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Season 2
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Episode 92
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20:21
Landing Page vs Website: Which Do You Need? | Episode #91
Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?In this episode, we're going to help decide by explaining the s...
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Season 2
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Episode 91
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15:45
Google Display Ads vs Search Ads: Knowing the Difference | Episode #90
Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?To help avoid wasting your marketing dollars, we are going to explain the differences bet...
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Season 2
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Episode 90
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23:43
How to Create Attention-Grabbing Google Posts | Episode #89
There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, produ...
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Season 2
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Episode 89
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23:21
Scaling Your Business For Change | Episode #88
Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business. We're going to talk about steps to take in eva...
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Season 2
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Episode 88
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28:05
Achieve Business Goals Using the CIGAR Method | Episode #87
We’ve come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.We're talking about the CIGAR method - tune it to find out what this is a...
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Season 2
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Episode 87
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12:50
New LinkedIn Features and Updates | Episode #86
With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better. We're going to show you some of th...
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Season 2
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Episode 86
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19:40
Customer Retention Strategies to Keep Your Customers Happy | Episode #85
What’s better than acquiring new customers? Answer: Keeping your current ones.Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition. We're going to talk about brand-tested cu...
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Season 2
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Episode 85
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25:21
Social Proof: What It Is And Why It Matters | Episode #84
When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service. In this episode, we’re going to explain w...
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Season 2
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Episode 84
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20:44
Business Blogs: Why Your Website Needs One | Episode #83
Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers. We're going to highlight the many benefits of having a blog on your website, and how to create blog...
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Season 2
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Episode 83
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20:25
5 Google Business Profile Features You Need to Know About | Episode #82
Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website. We're going to show you 5 GBP features that help make it easy for custo...
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Season 2
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Episode 82
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23:48
How to Track the Success of Your Marketing Efforts | Episode #81
Do you know how profitable your marketing is? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts. We're going to show you what tools are available to track the ef...
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Season 2
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Episode 81
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25:21
Social Media Platforms - Which Should You Advertise On? | Episode #80
If you’re a business looking to advertise but have no idea what social platform is right for you, this is your show.We’re going to break down 3 of the top social media advertising platforms and share which is best for certain industries...
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Season 2
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Episode 80
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33:37
How to Build a Social Media Marketing Strategy | Episode #79
Whether you are new to social media or need a better strategy, this show is for you. We’re going to cover platform tips, content creation, and social media best practices to help build your brand awareness and increase your customer bas...
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Season 2
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Episode 79
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29:20
The Importance of Online Reviews | Episode #78
A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important for your online presence. We're going to share with you an effective and powerful way to get a steady stream ...
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Season 2
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Episode 78
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20:31
Website Optimization: How to Improve Your Online Rankings | Episode #77
What matters when it comes to website optimization and improving your online rankings?We’re going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it. ...
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Season 2
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Episode 77
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26:02